Much of our work has moved away from designing websites to designing digital products, so on Product day we’ll learn the secrets of exceptional product design from some of the leading lights in the industry.
This is great for UX designers who are working on products, or product teams that need to have a better understanding of user experiences.
Building & Nurturing Great Products
How do you decide what to build? How do you know if it’s ready to launch? And how do you balance improving existing products with investing in new ideas? Drawing on stories of building and shipping products at Facebook, product design director Julie Zhuo will share some of the frameworks used by her team to kick off new design initiatives, evaluate how existing products are performing, and continually iterate upon what’s already out there.
Product strategy, management, and design - experience from the trenches
UX Designers are right about everything. Of course they are. But a successful product launch involves much more than a great user experience, and maintaining traction and product market fit involves dealing with more opinions, data sources & constraints than before. Before you launch a product or feature you design for what you expect; post launch, instead you focus on what you got.Read more
Make Your Marks Like Tony Stark
You don’t have the endless resources that miffed multi-billionaire orphan Bruce Wayne has. You haven’t had the good fortune to be bitten by a mysteriously spritely radioactive arachnid like young Peter Parker. And you’re certainly not an alien made invincible by the coincidence that your home world orbited a massive, luminous sphere of plasma that was a different colour from Earth’s. But maybe, just maybe, you can overcome these obstacles in your life and work by thinking about how to make things like Tony Stark...
Thinking in Enaction
Interaction design is a process of exploration and learning. Great interaction designers need tools and processes that help us evolve our ideas; tools that augment how we think. This talk explores how you can create aesthetically pleasing interactions, quickly. Founded on an understanding of how we think and learn through experimentation.
Well-Designed: How to use Empathy to Create Products People Love
Most companies consider strong product management to be the “glue” that holds together products as they are being conceived of and built, and most companies treat product management as either a marketing or an engineering activity. But modern startups like Airbnb and large corporations like JetBlue or Starbucks have proven that industry disruption is possible not by focusing on adding features or just improving sales, but instead by focusing on providing deep, meaningful engagement to the people that use the products or services. This engagement is achieved by designing products that seem as though they have a personality, or even a soul. These products feel less like manufactured artefacts and more like good friends.Read more
Well-Designed: A Hands-On Introduction to Design-Led Product Management
Product Management is the glue holding together products and services as they are being conceived of and built. Until now, product management was generally an engineering activity or a marketing role in a large corporation. In marketing, product management was called brand management and was heavily influenced by what competitors were doing. Brand managers studied massive amounts of quantitative pricing, sales, and trend data in order to make small shifts to soft goods or consumables. Their impact was derived from maximising value from small market positioning shifts. In more engineering-centric corporations, like big software companies, product managers learned to gather requirements from stakeholders, mix them together into a series of features, and work with developers to launch software. Their role was heavily focused on developing software with a large breadth of features and functions that could be viewed as competitive.Read more
Using Story Mapping to Bridge the Agile UX Gap
Being a UX person on an Agile project can really suck, and for lots of reasons. While the UX people work hard to think holistically about their users’ product experience, Agile developers are working hard to break things down into tiny buildable parts. User Story Mapping is a simple UX-centric approach for understanding your product or feature idea from a whole UX perspective while still breaking down the product into small backlog items.Read more
Responsive design is fluid grids, flexible images, media queries—and much more. Organisations that have been through large-scale responsive redesigns know that the specific implementation techniques are the least of their problems. Stakeholders need to be convinced to participate in a different kind of prototyping and review process. Working with responsive “Lego pieces” made from content components and design patterns means that teams must give up the familiar page metaphor. Content management and digital asset management systems and processes often change. And teams need to change their design, review, and QA processes to account for a much wider range of devices and form factors.Read more
Mastering Organisational Culture
UX pros everywhere say it: “The culture here makes it so hard to deliver a great experience!” The organisation’s behavioural norms and values are often part of the problem; we’ll never get very far in an organisation that fundamentally doesn’t value user experience. Sometimes, though, we simply trip over our own inability to recognise and adapt to the culture. This half-day workshop will focus on how to be more effective within the culture we’re stuck with…and when and how we can encourage change.Read more
Principles-Driven Design Workshop with Google
Please bring a laptop with you
In this 3 hour immersive product design session, you’ll learn the principles at the heart of Google’s Material design language from the diverse user experience team that made it possible. Whether you’re a visual designer or like to be creative with code, during this fast paced workshop you’ll receive direct mentorship as you collaborate with your peers on tandem disciplinary tracks. Choose between a focus of interaction design, visual design, motion design, or UX engineering as we explore the methodology behind creating products that are both usable and delightful.
Due to the complex format of the event and the attendance limit, Google ask that those who have a disciplinary focus in either Interaction Design, Visual Design, Motion Design, or UX Engineering participate.Read more
- Adam Connor
- Andrew Pairman
- Angel Anderson
- Anthony Mann
- Brad Frost
- Cecilia Weckstrom
- Chris Noessel
- Cyd Harrell
- Danny Bluestone
- Des Traynor
- Google UX Mentors
- Jeff Patton
- Jenna Marino
- John Willshire
- Jon Kolko
- Julie Zhuo
- Karen McGrane
- Kim Goodwin
- Meng To
- Patrick Haney
- Rachel Hinman
- Sophie Dennis
- Stephen Anderson
- Steve Cable
- Tom Coates