Angel Anderson

Angel Anderson is an Experience Design Director at CP+B.

Angel has 15+ years of experience humanising digital products and services for clients such as Coke, Old Navy, Best Buy, and American Express. Her design expertise has helped shape solutions for enterprise software platforms, large-scale web properties, and mobile apps, with recent projects focusing on the mobile retail experience, loyalty, and the link between mobile devices and physical shopping. She has spent her professional life honing active listening skills and working to be an effective communicator with a wide variety of creative professionals and business stakeholders.

Angel is active in the Los Angeles design community as the founding IxDA Los Angeles local leader and as a guest lecturer at USC, UCLA, and The Arts Institute of California.

Clearleft says

Communicating the value of UX to internal stakeholders is one of the most common frustrations we hear from practitioners, so when we saw this fantastic session at the IA Summit, we couldn’t wait to invite Angel to UX London.

Workshop: C-Speak: Presenting UX to Deciders

UX has hit puberty ­­– clients increasing look to UX designers for answers about how our work can bring their business strategy to life. We are in a unique position to help companies evolve so that every touch-point becomes an opportunity for a great user experience. The catch is that to be successful, we must be fluent in language of C-level executives and business directors, AND we must understand the art of persuasion so that we can help them recognise pain points and take the right steps to improve the user experience for their product, service, or brand.

Designers are not generally taught how to define opportunities in ways that are credible in a business context. This session will explore our unique position to make a difference and reveal the 4-step dance of the idea-selling process. By learning to speak the language of C-level executives and senior business managers, you can foster love and support for your ideas so you can design things that really matter.