Cecilia Weckstrom

Cecilia Weckstrom is the Global Head of LEGO.com and Consumer Experience at the LEGO Group.

In Cecilia’s role at LEGO she works closely with their many product teams, touchpoints and market representatives – driving the global strategy, development and operations of LEGO.com media channel. Cecilia has spent the last 14 years at the LEGO Group driving the company turnaround in areas ranging from new product development, consumer experience, consumer insight, digital marketing and business development. With a BA in Product Design from Central Saint Martins and a TRIUM Executive MBA from HEC Paris, NYU Stern School of Business and London School of Economics and Political Science, Cecilia bridges design and innovation with strategy and business development. In 2014 she was appointed Visiting Fellow to the University of the Arts London, Central Saint Martins in recognition for her achievements in these fields.

Beyond her work at the LEGO Group, Cecilia and her fiancée Jon have helped a social enterprise, Riders for Health, scale their impact and save millions of lives through developing a safe storage transport for AIDS samples, funded by the Clinton, Gates and Skoll Foundations. Cecilia has also worked with a children’s charity funded by the United Nations to empower young people to be the change they want to see in their local communities and tell stories that matter to them. She is forever curious about how play, learning and creativity support innovation and reaching our full potential as human beings.

Clearleft says

As head of consumer experience at Lego, Cecilia has what many designers would consider the perfect job. When Andy saw her speak at the Design and Understanding conference back in 2012 he was blown away by the lengths Lego went to, in order to build the ideal team and deliver an exemplarily experience. So we’ve been plotting to get Cecilia to speak at UX London ever since.

Talk: My tablet is my teddy - how understanding children can help you design for anyone

The world is changing fast and those not even aware of the change are children growing up with tablets as playthings and the internet in their beds. A space rife with legislation around privacy and child safety, under pressure to be relevant and engaging in ever decreasing attention spans – designing for children is probably the hardest thing you can do. The old paradigms don’t work for the digital natives, yet what works for children, often works for everyone else too. Find out how LEGO created a system in online to radically increase speed in development and offer a better experience to both young and old online.